Product-minded engineering
I start by understanding who the product serves and what needs to work better, then shape the smallest useful solution.
STEVE · COMPUTER ENGINEER · DIGITAL PRODUCT BUILDER
Moustapha NaouchiI build useful software.
I’m a computer engineer designing and building customer-facing commerce, operational platforms, and AI-assisted workflows. Explore selected projects, then contact me directly to discuss your product or business challenge.
From product thinking and interface design to implementation and deployment.
✓Live project examples✓Built for real workflows✓Direct communication
PRODUCT ENGINEERING
From idea to working product
01Dermashop LBE-COMMERCE · BEAUTY & PERSONAL CARE02Cedex LogisticsLOGISTICS · COURIER OPERATIONS03Agency Lead EngineSAAS CONCEPT · LEAD INTELLIGENCE
Commerce · Logistics · Business software
ABOUT ME
I’m Moustapha “Steve” Naouchi, a computer engineer.
I turn practical business needs into clear, usable digital products. My work spans product planning, interface design, full-stack development, data workflows, testing, and deployment. I build for businesses in Lebanon and Türkiye, with a focus on useful software rather than technology for its own sake.
Commerce and operations
My selected projects explore online retail, courier workflows, and responsible lead research for local businesses.
Clear, human collaboration
I value agreed scope, visible progress, practical feedback, and human review where AI or automation is involved.
CAPABILITIES
Software built around how the business works.
The right solution is more than a polished screen. It should make a customer task easier, make operations clearer, and stay maintainable as the business grows.
E-commerce experiences
Product discovery, catalogs, cart and ordering flows, local delivery and payment requirements, and customer support touchpoints.
Operational web platforms
Role-based workspaces, dispatch and tracking workflows, admin tools, reporting, and business processes that need dependable software.
AI-assisted product features
Useful search, content drafting, and automation with sensible human review—not opaque systems that make important decisions for people.
Full-stack product delivery
From requirements and interface structure to application logic, data modeling, integrations, testing, and deployment.
BACKGROUND
Experience, education & tools
Professional experience
Lead Software Developer & Web Developer Intern
Mira Agro Trading and Food Company · Mersin, Türkiye
Developing company web platforms, B2B applications, and internal data and export-tracking workflows.
Salesforce Web Development Intern
SoftRetail · Tripoli, Lebanon
Customized CRM components and data flows with Apex, JavaScript, and Lightning Web Components.
Operations Intern
Pharmacy Bekraki · Tripoli, Lebanon
Supported inventory and supply-chain operations in a retail pharmacy environment.
Education
B.Sc. in Computer Engineering
Ondokuz Mayıs University · Samsun, Türkiye
2021 – 2026
Selected technologies
- Next.js
- React
- TypeScript
- Node.js
- Python
- PostgreSQL
- Prisma
- Supabase
- SQL
- Apex · Salesforce LWC
Languages
- Arabic · Native
- Turkish · C2
- English · C1
- French · B2
SELECTED WORK
Products shaped around real-world needs.
A selection of live builds. Open each project to explore the working experience; the descriptions below summarize the product focus and workflows.
E-COMMERCE · BEAUTY & PERSONAL CARE
Dermashop LB
A Lebanon-focused online storefront for professional hair and skin care. The shopping experience brings product discovery, category browsing, a cart, and local purchase support together.
- ·Searchable, categorized product catalog
- ·Cart and product browsing experience
- ·Lebanon-wide delivery messaging
- ·Cash on delivery and Wish Money information
LOGISTICS · COURIER OPERATIONS
Cedex Logistics
A courier operations concept for Lebanon, designed around parcel tracking, regional dispatch, cash-on-delivery visibility, and settlements across USD and LBP.
- ·Public parcel-tracking entry point
- ·Hub dispatch and driver assignment workflows
- ·Regional delivery operations
- ·Cash-on-delivery and multi-currency settlements
SAAS CONCEPT · LEAD INTELLIGENCE
Agency Lead Engine
An early-stage prospecting workspace for agencies serving local businesses. It combines lead research, AI-assisted message drafts, and evidence-based auto-triage for new leads.
- ·Instagram and Google Maps research workflows
- ·Search, sorting, and CSV export
- ·AI-assisted outreach drafts for review
- ·Strong-evidence auto-triage; uncertain leads stay pending
HOW I WORK
Clear scope. Thoughtful engineering. Useful outcomes.
A collaborative process that keeps business goals visible from the first conversation through launch.
1
Understand the problem
We define who the product is for, what they need to accomplish, and how success will be recognized.
2
Agree on scope and delivery
I propose a practical first release, milestones, and a price before implementation begins. No surprise checkout or hidden commitments.
3
Build and review in iterations
You see working software early, provide feedback, and help validate the workflow before launch.
4
Launch and improve
We deploy the agreed scope and identify the next priorities based on real usage and business needs.
Project timelines, ongoing support, and deliverables are agreed individually. Portfolio work is presented as examples—not a promise that every feature is available as a ready-made service.
LET’S TALK
Have a product or workflow to improve?
Tell me what you are building, who it serves, and the main challenge. I’ll reply directly so we can discuss fit, scope, timing, and budget.
Payment options
Payments are agreed after scope confirmation. Cash, Wish Money, and Turkish IBAN transfer can be arranged privately. Card payment can be enabled once a verified provider account and hosted invoice link are available; bank details are never published here.
Choose how to reach me
For a project inquiry, booking a call is a good place to start.
Prefer a phone call?